Microsoft needs to drop its immense focus on the operating
system and concentrate on the mobile, Cloud and
connected device world, suggests a new book which traces
the journey of its new CEO Satya Nadella.
The Windows-centric strategy may have placed Microsoft in
good stead through its inception and till the early 2000s but
the company's inordinate dependence of Windows has
created for Microsoft an elephant of sorts that it has lately
found difficult to ride, writes Jagmohan S Bhanver in
"Nadella: The Changing Face of Microsoft".
The book, published by Hachette India, is an insightful
account of Nadella and what his appointment as the third
CEO of Microsoft means for the future of the technology
industry.
"The almost-total fascination with Windows and the
predominance of the OS have repeatedly deterred
innovation since the emphasis has stayed on 'how to make
Windows more profitable' rather than 'how to make
Windows more innovative'," the book says.
According to the author, in Windows 8 Microsoft has
endeavoured to address some of the issues it is facing by
offering a single OS that works for laptops, desktops,
tablets and phones.
"However, this too leaves something to be desired, as the
touch interface is not altogether remarkable on the desktop
and the laptop. What is needed is to bring innovation to the
device and the OS to offer a smart phone that makes it easy
and delightful for the customer to use," Bhanver, who is an
executive coach to CEOs, says.
Given that the next battle for supremacy is likely to be
fought in the Cloud platform, he suggests that Nadella could
draw a leaf out of Google's strategy to create innovative
Cloud services that could be used in everyday life.
"If Microsoft starts to see itself as a platform for Cloud
services and focuses on providing enterprises and
developers with the best tools and platform for developing
Cloud services, it can become 'the' platform for Cloud
services over the next few years," the author says.
The book also describes how the appointment of Nadella as
CEO of Microsoft Corp. has sent waves of curiosity,
speculation and expectation through the tech world at home
and abroad.
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