BlackBerry shows how Indians 'see' cell phones

Indian handset users see their smartphones as devices that
enable higher productivity at work and enhance
communications and collaboration with colleagues, a study
by Canadian handset maker BlackBerry said.
The global study, commissioned by BlackBerry and
conducted by research firm GfK, also added that
smartphones provide more flexibility to users and helps in
simplifying their lives.
"Indian users perceived smartphones as enablers of
productivity by saving time, enhancing communication and
collaboration with colleagues, providing more flexibility and
simplifying their lives," the study said.
The study covered over 9,500 participants in 10 countries
working at companies ranging from SOHO to SMB to
enterprise. Participants represented a cross-section of
users across various smartphone brands. Globally, the
study findings revealed that smartphone users value
features and functionality that enable them to be more in
control, deliver greater impact and attain increased
success. The study found that 67 per cent of business
smartphone users indicated they are always looking to
improve their productivity, while 69 per cent are constantly
looking for new ways to get things done as efficiently as
possible.
When it comes to completing tasks, 'just doing' is no longer
enough -� 65 per cent of business smartphone users say
it is important to have a 'substantial impact' on the
outcome of their work and to gain a greater sense of
achievement in what they do, it added.
Two thirds of survey respondents agreed that smartphones
gave them the flexibility to work when and where they want
� enabling work outside the confines of the nine to five
workday and the traditional office space and empowering
workers to gain control over their own productivity.
Smartphones can free up time as well. One-third of
respondents said smartphones save them more than five
hours over an average working week.
The study revealed BlackBerry users to be more motivated
by achievement and personal rewards compared to users
on competing smartphone platforms.
BlackBerry users were 43 per cent more likely than other
users to agree that one of their motivations to be productive
is to make a mark in their company and society, it said.
BlackBerry end-users are 27 per cent more likely to place
importance in being productive to have a better and more
balanced work and personal life than competitor end-users,
it added.